September 10, 2013, 8:15 am — By

Google Plus is the second largest social network with 45 to 54 year olds using it the most and over 359 million people active with the tool every month. Mortgage marketing for loan officers is beneficial in reaching out to your target audience and Google Plus is an easy way to get your audience’s attention.mHere are four...

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September 3, 2013, 4:34 pm — By
May 14, 2013, 7:18 pm — By

If you want your online mortgage marketing strategy to work, you’ve got to make sure your online presence is being seen by potential clients and customers. One of the best ways to do this, is to make sure your website is ranking higher in search engine results than your competitors. This is called SEO (search engine optimization). If...

March 27, 2013, 10:37 pm — By

In today’s digital world of mortgage marketing, Loan Officers are constantly bombarded with terms like social media, SEO, email campaigns, PPC, etc… These are all important parts of an excellent mortgage marketing strategy, but many Loan Officers don’t have the time or the technical know-how in order to...

November 29, 2012, 10:29 pm — By

In today’s technologically focused world, using social media for mortgage marketing is possibly one the best ways that mortgage professionals can reach customers. The problem is, how will you find the time to learn the best use of each social media platform, actively participate in discussions on those platforms,...

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November 21, 2012, 7:39 pm — By
November 19, 2012, 8:04 pm — By

Chances are you have heard about all the benefits of using social media in your mortgage marketing strategy. However, chances are you also simply don’t have time to devote to managing the countless social media platforms available for businesses today. The good news is that it’s a lot easier than you think! Here...

June 13, 2012, 7:07 pm — By

A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing strategy that works for you AND your budget. In order to get the most bang from your mortgage marketing buck, there are a few simple things to remember: Don’t try and...

May 9, 2012, 4:30 pm — By

When most mortgage marketing professionals think of SEO, they think of some magical code that can only be cracked by paying someone large amounts of money for help. We’ve got good news for you – this is simply not true! A highly effective (and free) way to boost the search engine rankings for your mortgage website...

April 1, 2012, 7:04 pm — By

Anyone who reads Mortgage Marketing blogs has most likely seen some sort of post on how to use Pinterest for Real Estate and Mortgage Marketing. Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate and Mortgage Marketing world. It was designed as a way for people to “pin”...