September 10, 2013, 8:15 am — By

Google Plus is the second largest social network with 45 to 54 year olds using it the most and over 359 million people active with the tool every month. Mortgage marketing for loan officers is beneficial in reaching out to your target audience and Google Plus is an easy way to get your audience’s attention.mHere are four...

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September 3, 2013, 4:34 pm — By
May 14, 2013, 7:18 pm — By

If you want your online mortgage marketing strategy to work, you’ve got to make sure your online presence is being seen by potential clients and customers. One of the best ways to do this, is to make sure your website is ranking higher in search engine results than your competitors. This is called SEO (search engine optimization). If...

April 30, 2013, 7:11 pm — By

As we transition into the Spring and Summer months for 2013, potential home buyers and sellers will likely find that the market has changed in their favor. For buyers, the low mortgage rates will likely spur an increase in home buying and refinancing activities, while the low inventory of homes on the market should make...

April 23, 2013, 5:36 pm — By

We have added a fantastic new mortgage marketing tool for Loan Officers and Lenders to capture more buyer leads by co-marketing properties using single property sites. As a Lender or Loan Officer you now have a highly automated way to present the appropriate finance terms on each of your Real Estate Agents’ single...

April 16, 2013, 9:21 pm — By

You have likely heard all kinds of reports recently talking about how the housing market has been showing great signs of recovery, however economists are struggling to agree on where exactly we are at in the recovery process. The market has been tough to read the past few years. While there is still not an overall consensus...

April 10, 2013, 7:02 pm — By

A weekly survey released this morning by the Mortgage Bankers Association (MBA) reported that mortgage applications increased 4.5 percent on a seasonally-adjusted basis last week compared to one week earlier. On an unadjusted basis, the Index increased 5 percent from the previous week. The Refinance Index also rose 6...

March 27, 2013, 10:37 pm — By

In today’s digital world of mortgage marketing, Loan Officers are constantly bombarded with terms like social media, SEO, email campaigns, PPC, etc… These are all important parts of an excellent mortgage marketing strategy, but many Loan Officers don’t have the time or the technical know-how in order to...

March 21, 2013, 7:17 pm — By

According to Freddie Mac, the average rates for 30-year fixed mortgages fell to 3.54% this week compared to 3.63% last week. The decline kept mortgage rates close to the recent historic lows, a trend which has helped support the continuing housing recovery in the U.S. The current rates are near last November’s low...

March 20, 2013, 9:22 pm — By

Last month more than one-third of homes listed were sold within two weeks, according to the recent monthly housing report from Redfin. The report covered 19 different metro areas across the country and revealed that on average, 34% of homes were under contract within 14 days of being listed. This was an increase from January’s...