March 29, 2012, 12:16 am — By

The Account Defaults feature allows you (as the account owner) to establish many aspects of your marketing as a default settings. After designating your default settings, each single property site you create will be built according to those specifications. You can customize almost anything including website themes, display...

March 1, 2012, 6:08 pm — By

In order to increase the effectiveness of your mortgage marketing strategy, we have improved our default property flyers for your Agent’s property listings, and the new flyers are now live! We have regenerated all the new default flyers for your Agent’s property sites, and you can now access them directly from your...

February 21, 2012, 6:24 pm — By

If you are new to the More Loans4U system, you may be confused where everything is located. Although we have tried to make the dashboard as easy as possible for you to navigate, we understand that there may still be some confusion. When you login to the system and enter the dashboard, you will see 4 tabs at the very top...

February 20, 2012, 11:18 pm — By

Did you know that the time of day and the day of the week can both have a significant impact on the effectiveness of your mortgage marketing on Facebook? A recent report from Buddy Media cited several different factors that can determine the success of your Facebook updates, including the time of day you post, which days...

February 7, 2012, 6:26 pm — By

Google+ has become a serious contender over the past months in the ring of online social media and Mortgage Marketing platforms. Given the recent addition of Google’s “search plus your world“, which puts more weight on Google+ content in search results, it is even more important than ever to adopt a Google+ presence...

January 30, 2012, 9:18 pm — By

As every Loan Officer knows, capturing leads is a vital part of a successful mortgage marketing strategy. As we continue to offer LOs some of the industry’s most innovative mortgage marketing tools, our Enhanced Lead Capture (ELC) system gives you a way to provide buyers with detailed information right on their mobile...

January 18, 2012, 10:06 pm — By

2012 has treated us with some good news for mortgage marketing professionals! According to an article today on Reuters, applications for home mortgages have surged more than 20% as a result of low mortgage rates. According to the Mortgage Bankers Association, the low rates haved fueled a huge increase in both refinancing...

January 18, 2012, 9:09 pm — By

In a previous post on our MoreLoans4U Mortgage Marketing blog we covered some simple steps you can take to successfully integrate Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns into your mortgage marketing strategy. If you are new to the concept of Search Engine Optimization (SEO), the article will provide...

January 10, 2012, 6:37 pm — By

Blogs are nothing new when it comes to effective mortgage marketing strategies, yet many Loan Officers and Lenders still aren’t using them as they should. For some, it’s because they can’t think of what to write on a consistent basis, or else they feel like nobody will read their blogs. Whatever the reasons for lacking...

January 5, 2012, 9:48 pm — By

Our new and improved banner ads now allow Loan Officers and Lenders to apply their very own mortgage marketing campaigns with banner ads across all property websites in their account. Multiple banner ad campaigns can be created with our wide variety of available images, or you can even upload your own custom banner images. For...